RAICES Affinity Group

WK Kellogg Foundation

Branding, Illustration, Merchandise

RAICES – the Latinx affinity group of the W.K. Kellogg Foundation (WKKF). Their name means "roots" in Spanish and highlights the organization's commitment to its work within Latinx communities. RAÍCES shares stories of heritage and philanthropy, demonstrating the Foundation's deep roots and connections within these communities.